These are examples of brand identity development for Oddo Family Foundation - a non-profit that makes education possible for those and their families who can't otherwise afford it in the janitorial and engineering service community.

Because the name Oddo itself is so symmetrical, it didn't take long to realize placing the letterforms on top of one another like building blocks created a visually pleasing icon logo that would become a versatile and essential part of Oddo's visual branding.